Pay-for-performance marketing, without the fine print.
"Performance marketing" usually means an agency that bills a retainer and calls a channel metric a result. Here's what the term means when the partner's compensation is literally a share of the revenue they create.
Performance means revenue, not activity.
The term covers everything from cost-per-lead affiliate deals to true revenue-share partnerships. Paying per lead rewards volume — and volume without quality is noise with a budget. Paying a share of new revenue rewards exactly one thing: money the business didn't have before.
In a revenue-share model, the partner earns a percentage of new revenue created during the partnership — measured from your own P&Ls. Revenue you would have had anyway isn't theirs. Revenue the work produces is.
Retainer agency vs. revenue-share partner.
No retainer. A share of what we create.
ScaleRev installs and operates the full growth engine — demand, systems, technology, and capital — inside established companies. Compensation is a share of the new revenue the engine produces, inside a partnership window we agree on together. No lock-in, no ongoing obligation after it ends.
Platform integration fees may apply based on the size of the company and the complexity of the setup. But in the end, if we don't grow your numbers, we don't get paid.
Who this model fits.
Established companies with $1M+ in annual profit (EBITDA) — proven, not pre-product or pre-sales — that have hit a ceiling effort alone can't push through. We partner with 3 RevPartners every 6 weeks, and we don't run the same play in the same category twice.
The selectivity isn't theater. A model that only pays on results forces honesty at the door — about your ceiling, our ability to break it, and whether the partnership is worth both sides' time.